Research Methods for Business Students

Type
Book
ISBN 10
0273750755 
ISBN 13
9780273750758 
Category
Book  [ Browse Items ]
Publication Year
2017 
Publisher
Pages
728 
Subject
Research methods, research design, research ethics, quantitative data collection, qualitative data analysis, sampling, secondary data, collecting primary data 
Description
A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The sixth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the 'student choice' and run-away market leader. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. The following online resources support the text: *For Students: self-assessment questions, glossary, revision "flashcards", tutorials for SPSS and NVivo, plus Smarter Online Searching Guide * For Instructors: teaching manual, powerpoint slides, testbank - from Amzon 
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